Advertising Techniques

What uses images in the hope you'll transfer your good feelings about the image to the product?

• Call to action

• Feelings

• Hype

• Association

What tells you what to do, removes all doubt about next steps?

• Games and activities

• Sense appeal

• Call to action

• Hype

What informs you about how the product works or helps you?

• Fear

• Sales and price

• Claim

• Special ingredients

What puts a commercial into the form of a game that can be a fun way for your to get to know more about a product?

• Testimonials and special endorsements

• Feelings

• Games and activities

• Hype

What makes you laugh to catch your attention and be memorable?

• Feelings

• Humor

• Sense appeal

• Must have

What uses words like amazing and incredible to make products seem really exciting?

• Hype

• Feelings

• Fear

• Sense appeal

What uses strong feelings like sadness, love, happiness and anger to attract your attention and action?

• Hype

• Feelings

• Sense appeal

• Fear

What suggests that you must have the product to be happy, popular, or satisfied?

• Feelings

• Must-have

• Fear

• Sense appeal

What states that using a product will solve something you worry about, like bad breath?

• Repetition

• Sales and price

• Special ingredients

• Fear

What uses a chance to win a prize to attract attention?

• Games and activities

• Prizes, sweepstakes and gifts

• Special ingredients

• Hype