Chapter 11

Ideas used to influence people's thinking or behavior

• concealed propaganda

• propaganda

Using an unpleasant label or description to harm an opponent

• name calling

• bandwagon

Form of propaganda that attempts to take advantage of the “peer pressure” factor

• name calling

• bandwagon

Sum total of opinions held concerning a particular issue

• public-interest groups

• public opinion

Political arms of interest groups that collect voluntary contributions from members to fund political candidates and parties the interest groups favor

• interest groups

• political action committees

Propaganda technique that uses an endorsement from a famous person

• testimonial

• bandwagon

Type of propaganda presented as fact and whose source is kept secret

• revealed propaganda

• concealed propaganda

Person paid to represent an interest group's viewpoint

• lobbyist

• public-interest groups

Type of propaganda that openly attempts to influence people

• concealed propaganda

• revealed propaganda

Organizations of people with common interests who try to influence government policies and decisions

• interest groups

• public-interest groups