SEM Chapter 12 Marketing Plan

___________ focuses on solving a specific problem.

• Primary data

• Marketing intelligence

• SWOT analysis

• Applied research

Which of the following is an external factor that businesses examine as part of the SWOT analysis?

• Threats

• Strengths

• Opportunities

• Threats

A SWOT analysis examines all the following except a business':

• Wealth

• Threats

• Oportunities

• Strengths

The characteristics of a business or product that place it at a disadvantage relative to other is called:

• dangers

• hazards

• threats

• weaknesses

_______ involves how the product or service will be made available to customers.

• Distribution

• Promotion

• Development

• Prcing

The strategy of using very popular movie stars to act in a TV series usually backfires both for the performer and for the television program.

• True

• False

A tactic is a common marketing strategy used by an entire industry.

• True

• False

Marketing intelligence means that a company is the leader in an entire industry.

• True

• False

Technological innovations, product features, and customer service are some nonprice ways to make a product portfolio standout.

• True

• False

An anthology series is a TV series that has a different cast, setting, and story line each season.

• True

• False