Advertising Final BIG Review 2

The Process By Which We Exchange Or Share Meanings Through A Common Set Of Symbols

• Frequency

• Sales Promotion

• Communication

• Encoding

The Person Who Decodes A Message

• Receiver

• Sender

• Desire

• Feedback

Last Part Of The Aida Model

• Attention

• Advertising

• Action

• Receiver

Advertising Is Run Heavily Every Other Month Or Every Two Weeks

• Flighted Media Schedule

• Pioneering Advertising

• Advergaming

• Competitive Advertising

The Type Of Channel Used To Communicate An Advertising Message

• Sender

• Medium

• Reminding

• Desire

Used To Keep The Product And Brand Name In The Public'S Mind

• Decoding

• Reminding

• Persuading

• Informing

Inform, Persuade, Remind

• Personal Selling

• Purpose Of Promotion

• Product Dvertising

• Pioneering Advertising

Advertising Used To Create A Promotional Idea And That Is Out Of The Box.And Uses Unorthodox Tactics

• Seasonal Media Schedule

• Guerrilla Dvertising

• Product Advertising

• Pioneering Advertising

Helps Build A Positive Public Image For A Company

• Public Relations (Pr)

• Communication

• Product Advertising

• Personal Selling

A Form Of Advertising That Touts The Benefits Of A Specific Good Or Service

• Advertainment

• Continuous Schedule

• Personal Selling

• Product Advertising