Advertising Final BIG Review 2

The Process By Which We Exchange Or Share Meanings Through A Common Set Of Symbols

• Frequency
• Sales Promotion
• Communication
• Encoding

The Person Who Decodes A Message

• Receiver
• Sender
• Desire
• Feedback

Last Part Of The Aida Model

• Attention
• Advertising
• Action
• Receiver

Advertising Is Run Heavily Every Other Month Or Every Two Weeks

• Flighted Media Schedule
• Pioneering Advertising
• Advergaming
• Competitive Advertising

The Type Of Channel Used To Communicate An Advertising Message

• Sender
• Medium
• Reminding
• Desire

Used To Keep The Product And Brand Name In The Public'S Mind

• Decoding
• Reminding
• Persuading
• Informing

Inform, Persuade, Remind

• Personal Selling
• Purpose Of Promotion
• Product Dvertising
• Pioneering Advertising

Advertising Used To Create A Promotional Idea And That Is Out Of The Box.And Uses Unorthodox Tactics

• Seasonal Media Schedule
• Guerrilla Dvertising
• Product Advertising
• Pioneering Advertising

Helps Build A Positive Public Image For A Company

• Public Relations (Pr)
• Communication
• Product Advertising
• Personal Selling

A Form Of Advertising That Touts The Benefits Of A Specific Good Or Service

• Advertainment
• Continuous Schedule
• Personal Selling
• Product Advertising