Marketing 6.02

The goal of channels of distribution is to move products from producers to

• intermediaries.

• industrial distributors.

• final consumers.

• middlemen

Channel members add value to a product by

• performing certain channel activities expertly.

• making the product more costly.

• making the product difficult for consumers to find.

• pursuing individual goals.

Which of the following is a condition that must exist for channels to be effective:

• They must be properly managed.

• They must have at least five members.

• Channel members must have varying goals.

• Channel members must not share tasks.

Channel members should share an equal commitment to the product’s

• price

• name

• packaging

• quality

The first decision that marketers must make when managing channels is

• setting channel objectives.

• determining distribution patterns.

• selecting channel members.

• determining channel responsibilities.

Producers who eliminate all middlemen in the channel are said to be using __________ distribution.

• consumer

• industrial

• direct

• indirect

Marketers determine distribution intensity so they can achieve

• complete market coverage.

• ideal market exposure.

• perfect market balance.

• total market saturation.

When marketers are trying to reach the greatest number of consumers possible, they use a(n) __________ distribution pattern.

• selective

• exclusive

• inclusive

• intensive

Which of the following products would likely use an exclusive distribution pattern:

• A large piece of farm machinery

• A gallon of milk

• A home-decorating magazine

• A silk necktie

The total number of members in a channel is called

• distribution intensity.

• distribution pattern.

• channel length.

• channel width.