Channels of Distribution

Which of the following is an example of an ultimate consumer

• A teenager buying her/his first car
• A manager buying office supplies
• A farmer buying seed for crop that will be sold at market
• A restaurant owner buying a new oven for the restaurant’s kitchen

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores

• Agent
• Producer
• Retailer
• Wholesaler

Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrical contractors. Quality Distributors is an example of a(n)

• intermediary 
• retailer
• producer
• agent 

Which of the following intermediaries never actually owns the products it promotes and sells

• Agents 
• Retailers 
• Industrial users
• Wholesalers

Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ their per-unit cost for goods

• stabilize
• control 
• increase
• reduce 

What distribution channel is used for high-priced industrial goods when the producer does not have its own sale force

• Producer to agent to user
• Producer to industrial distributor to user
• Producer to industrial user
• Producer to agent to industrial distributor to user

Wal-Mart, Domino’s Pizza, and Avis Rent-a-Car are examples of

• agents
• industrial distributors
• retailers
• wholesalers

Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities

• Producer to retailer to consumer
• Producer to wholesaler to retailer to consumer
• Producer to consumer
• Producer to agent to retailer to consumer

Which of the following is a direct channel of distribution for consumer goods and services

• Producer to industrial user
• Producer to retailer to consumer
• Producer to ultimate consumer
• Producer to distributor to consumer

The goal of channels of distribution is to move products from producers to 

• intermediaries
• final consumers
• industrial distributors
• middle men