MRK 2100 CH 11

MRK 2100 CH 11

12th Grade

15 Qs

quiz-placeholder

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MRK 2100 CH 11

MRK 2100 CH 11

Assessment

Quiz

Life Skills

12th Grade

Medium

Created by

Pamala Smith

Used 9+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities is called _____ marketing.

affinity
frequency
internal
inclusive

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ assist marketers by providing software when it is needed to capture, manipulate, and analyze masses of consumer data.

Application service providers
Data harvesters
Data aggregators
DBMS administrators

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Whirlpool and Sears are working in collaboration with each other in order to forecast, plan, and replenish the merchandise in the store. This strategy is referred to as:

CPFaR.
buzz marketing.
internal marketing.
VMI.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ describes the extent to which buyers of a product or a service are content with their purchases.

Customer satisfaction
Average propensity to consume
Customer lifetime value
Market cognizance

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ is the process of rejuvenating lost relationships with customers.

Customer win-back
Customer polarization
Customer acquisition
Customer orientation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term “internal partnership” refers to the relationship of an organization that involves:

customers within the organization.
competitors who form a monopoly.
partner firms in the supply chain.
ultimate customers who are the end users of the product.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is one of the four major categories that define the business market?

Governmental organizations
Stock exchanges
Labor unions
Lobbying groups

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