Focus Groups

Focus groups are a technique of _____________ research.

• Quantitative

• Qualitative

• Statistical

• Optical

Focus groups are used:

• As part of exploratory research

• To get definitive conclusions about certain topics

• To read people’s minds

• To estimate the percentage of people who buy a certain product

How many participants are generally recruited for a standard focus group?

• 10-20

• 1-3

• 6-10

• 15 +

Who usually guides the discussion in a focus group?

• script

• moderator

• computer

• one of the participants

Researchers observing the focus group commonly do this by a:

• dark chamber

• hole in the wall

• computer software

• one way mirror

Which of the following would be a better question for a focus group ?

• How many headphones do you own?

• Why would you buy more than one headphone?

• How much would you pay for high qaulity headphones?

• What brand headphones doyou prefer?

Two compnies that the video mention that have used focus groups are:

• Mattell and Chevrolet

• Ford and Barbie

• Mcdonalds & Starbucks

• Chic filA & KFC

Focus Groups were invented by:

• Companies

• Psychologists

• Soldiers

• Scientists

What is one benefit of a focus group that was discussed in the lesson?

• Gives people a chance to have a break from their normal jobs and come have snacks

• Focus groups are conducted first thing in the morning and are always done by noon

• Allows a company to get first-hand, candid responses to their products from a group of people

• Parents and children always participate together, giving them a bonding experience

Which factor was not discussed as being something to consider when utilizing a focus group?

• Dynamics of the group

• Number of participants

• Compensation of participants

• age of particpants