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Focus Groups

Authored by karlar lyde

Life Skills, Business

10th - 12th Grade

Used 49+ times

Focus Groups
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Focus groups are a technique of _____________ research.

Quantitative

Qualitative

Statistical

Optical

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Focus groups are used:

As part of exploratory research

To get definitive conclusions about certain topics

To read people’s minds

To estimate the percentage of people who buy a certain product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many participants are generally recruited for a standard focus group?

10-20

1-3

6-10

15 +

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who usually guides the discussion in a focus group?

script

moderator

computer

one of the participants

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Researchers observing the focus group commonly do this by a:

dark chamber

hole in the wall

computer software

one way mirror

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following would be a better question for a focus group ?

How many headphones do you own?

Why would you buy more than one headphone?

How much would you pay for high qaulity headphones?

What brand headphones doyou prefer?

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Two compnies that the video mention that have used focus groups are:

Mattell and Chevrolet

Ford and Barbie

Mcdonalds & Starbucks

Chic filA & KFC

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