Ch. 20: Print Advertisements - Review

What is an ad layout?

• sketch showing a general arrangement of ad

• illustration sight lines for the ad

• bold graphic lines of the logo

• graphic arrangement of the ad copy

Which is most often true of an effective headline?

• It makes use of synonyms.

• It is brief.

• It uses unfamiliar words for impact.

• It details how the product meets the customer’s need.

What is one type of advertising agency?

• creative boutique

• online service

• client service

• media service

Which is NOT a characteristic of good ad copy?

• It is conversational.

• It appeals to the senses.

• It uses descriptive adjectives and action words.

• It includes a call to action written in the first person.

What is the slogan of this ad?

• 
• i' m lovin' it

• The angus third pounder..... gets your today.

Tags

CCSS.RI.11-12.7

CCSS.RI.9-10.7

CCSS.RL.11-12.7

CCSS.RL.9-10.7

CCSS.RL.8.7

The headline “Functional, Fashionable, Formidable. . .” is an example of:

• A play on words

• A paradox

• A pun

• An alliteration

“A nagging cough with congestion. Or a cough with a painful sore throat. Take new NyQuil Liquid Caps. You can’t buy a more powerful liquid cap for long-lasting cough relief.” This is an example of:

• Copy

• A headline

• A signature

• An illustration

The part of the print advertisement that shows the logo of the advertiser.

• Copy

• Headline

• Illustration

• Signature

Which color might be used to communicate passion, excitement and power?

• Red

• Dark Blue

• Blue and Green

• Purple and Yellow

“Milk. What a surprise!” This is an example of:

• Copy

• A headline

• A signature

• An illustration