DMSM Final Exam Practice #1

Which of the following is NOT one of the P's of Marketing?

• Product

• Planning

• Price

• Place

• Promotion

Social media marketing is best defined as a way for businesses to _____________________.

• promote brand awareness.

• follow what customers do on line to learn more about them.

• interact with customers online.

• save money on advertising.

What is the first step of the six-step process of a social media marketing plan?

• gather social media marketing inspiration

• create social media marketing objectives and goals

• create or improve your social media accounts

• conduct a social media audit

A good way to decide which social media platform(s) a company should be on is to

• always start with Facebook because it is the most popular

• see which platforms your competitors have strongest presence

• find and first utilize platforms that support live video.

• find out which is cheapest to advertise

What does the acronym CTA stand for?

• Create Target Audience

• Call to Action

• Common Trend Awareness

• Constant Tracking Analyis

UGC describes

• User Generated Content

• User Guided Comments

• Uniquely Generated Content

• User Generated Comments

Why can geo-targeting be a struggle for marketers and social media advertisers in the United States?

• It's difficult to accurately measure geographics.

• Demographics are changing too fast to gather accurate data

• A large percentage of social media accounts are managed by people who live outside the United States

• So many of the popular social media sites in the US are not available in other countries.

How do you know which Tweets are promotional?

• Promoted Tweets pop up

• Promoted Tweets are labeled

• Promoted Tweets are always on the top

• You actually can't tell which are promoted Tweets

Which of the following is not a ranking factor of a successful YouTube channel?

• Length of video

• Number of Subscribers

• User Interaction

• Watch Time

• All are considered when ranking YouTube channels

What are the three ad types avialable on Snapchat?

• Snap Ads, Filters, Lenses

• Stories, Snaps, Stickers

• Lenses, SnapMap, Stories

• Stories, Filters, Bitmoji