SEM CQE2 REVIEW

Which of these is NOT a function of promotion in sports marketing?

• generate sales

• attract a targeted audience

• help create a positive image

• recruit new employees

Which of these is NOT a way to determine a promotional budget.

• percentage of sales

• competitive parity

• objective and task method

• estimation method

Any combination of advertising, sales promotion, publicity, and personal selling

• Promotion

• Promotional Material

• Promotional Mix

• Promo

A brand is a device that legally identifies ownership of a registered brand or trade name.

• False

• True

Warner Brothers granting permission to Electronic Arts to use the Harry Potter character for the development of a new video game is an example of the licensor / licensee relationship.

• True

• False

The National Football League (NFL) would be considered a licensor.

• True

• False

Disney has less brand equity than most companies.

• False

• True

_________ describes a company’s or event’s efforts to develop a personality and make its products or services different from the competition.

• Merchandsing

• Branding

• Licensing

• None of the above

Which of the following provides an example of a product brand?

• Under Armour

• Walt Disney Company

• Harry Potter

• 2 of the above

Branding could include the use of _________:

• Brand mark

• Trademark

• Logo

• All of the above