SEM CQE2 REVIEW

SEM CQE2 REVIEW

12th Grade

35 Qs

quiz-placeholder

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SEM CQE2 REVIEW

SEM CQE2 REVIEW

Assessment

Quiz

12th Grade

Practice Problem

Easy

Created by

Brent Luplow

Used 5+ times

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT a function of promotion in sports marketing?

generate sales

attract a targeted audience

help create a positive image

recruit new employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT a way to determine a promotional budget.

percentage of sales

competitive parity

objective and task method

estimation method

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any combination of advertising, sales promotion, publicity, and personal selling

Promotion

Promotional Material

Promotional Mix

Promo

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand is a device that legally identifies ownership of a registered brand or trade name.

False

True

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Warner Brothers granting permission to Electronic Arts to use the Harry Potter character for the development of a new video game is an example of the licensor / licensee relationship.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The National Football League (NFL) would be considered a licensor.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Disney has less brand equity than most companies.

False

True

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