Rhetoric & Persuasion

the art of using language effectively and persuasively

• author's purpose

• rhetoric

• pathos

• author's perspective

the author's intent either to inform/teach, to entertain, or to persuade/convince the audience

• logos

• valid reasoning

• author's purpose

• pathos

how the author feels about the subject

• ethos

• relevant evidence

• rhetoric

• author's perspective

appeal to credibility

• ethos

• pathos

• logos

appeal to emotion

• logos

• pathos

• ethos

an appeal to logic or reason

• logos

• pathos

• ethos

believable or truthful thinking or logic used to make a claim in an argument

• pathos

• valid reasoning

• rhetoric

• author's purpose

there must be some logical connection between it and the fact it's offered to prove or disprove

• author's perspective

• relevant evidence

• fallacious reasoning

• rhetoric

statement that is untrue but not necessarily told to mislead; statement can be given by someone who does not know it is untrue.

• false statement

• relevant evidence

• fallacious reasoning

• valid reasoning

deceptive or misleading

• fallacious reasoning

• valid reasoning

• relevant evidence