Sports & Entertainment Marketing- Unit 1

The process of developing, promoting, and distributing products, or goods & services, to satisfy customers' needs & wants.

• marketing

• market concept

• sponsorship

• target market

Idea that organizations need to satisfy their customers while also trying to reach their organizations' goals.

• marketing concept

• target market

• synergy

• cross-promotion

Potential customers with shared needs who have the desire and ability to buy a product

• market

• consumers

• vendors

• channel of distribution

A specific group of consumers that an organization selects as the focus of its marketing plan

• target market

• vendors

• demographics

• cross-promotion

Statistics that describe a population in terms of personal characteristics

• demographics

• sponsorship

• marketing concept

• synergy

Path a product takes from the producer to the consumer

• channel of distribution

• marketing concept

• target market

• endorsement

The study of the choices and decisions that affect making, distributing, and using doods and services

• economics

• revenue

• royalty

• marketing concept

The money left after all costs and expenses of a business are paid.

• profit

• revenue

• royalty

• synergy

People who use products

• consumers

• vendors

• marketers

• none of these

Money left to spend after necessary expenses are paid

• discretionary income

• revenue

• royalty

• expenses