Fashion Merchandising 1.01-1.02

Which of the following is not one of the five stages in the fashion cycle?

• Obsolescence

• Recovery

• Decline

• Introduction

During the __________ stage of the fashion cycle, the primary goal of promotion is to motivate and increase desire.

• decline

• peak

• rise

• introduction

During the __________ stage of the fashion cycle, market saturation makes the trend dull and boring to consumers.

• growth

• decline

• rise

• introduction

During which stage of the fashion cycle are prices for new trends most expensive?

• Decline

• Peak

• Rise

• Introduction

Which of the following is a characteristic of the obsolescence stage of the fashion cycle?

• Styles are considered dull and boring

• Styles are most expensive

• Popularity of styles begin to increase

• Styles are completely undesirable

During the _________ stage, the goal of promotion is to create interest in new merchandise.

• introduction

• rise

• peak

• decline

Which of the following is used to describe styles that are popular for a brief period of time? Generally referred to as a fad.

• Long-run fashion

• Short-run fashion

• Classics

• Flops

Which of the following is a term used to describe short-lived fashions?

• Classics

• Designs

• Trends

• Fads

Slow introductions, long peaks, and slow declines are characteristics of:

• fads.

• flops.

• short-run fashions.

• long-run fashions.

A particular or unique version of a style is a:

• classic.

• fad.

• design.

• trend.