Which one of the following is a purpose of promotion?

• To inform the government of taxation due

• To inform sole traders of limited liability

• To inform shareholders of new share issues

• To inform people of new products

Which one of the following is a purpose of promotion?

• To lower gross profit margins

• To persuade people to buy something from your enterprise

• To reduce fixed costs

• To reduce start up costs

Which one of the following is not a method of advertising?

• Practical

• Print

• Digital

• Audio

Which 3 of the following are methods of advertising <click 3>?

• Digital

• Ambient

• Sustainable

• Audio

What does B2B advertising stand for?

• Business 2 Bank

• Business 2 Bankrupt

• Business 2 Business

• Business 2 Bermuda

Customer loyalty schemes are an example of what?

• Unique selling point

• Selling point

• Sales profitability

• Sales promotion

What does BOGOF stand for?

• Bank option overdraft finance

• Bank overdraft free opportunity finance

• Buy one get one free

• Buy one get one finance

Which one of the following is an example of personal selling?

• Face to face

• Social media

• Leaflets

• Billboards

Personal promotion is where a representative of an SME contacts potential customers _____

• who are also shareholders.

• via a third party.

• indirectly.

• directly.

What does PR stand for?

• Profit Retention

• Public Relations

• Powerful Relationships

• Positive Relationships