Persuasive Techniques Vocabulary

This definition applies to which term?

These are descriptive words used to add emphasis and to create an emotional response.

• Evidence

• Adjectives

• Loaded Words

• Exaggeration

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This is the facts or information that are used to indicate whether a view is true or valid and is used to give weight to an argument.

• Anecdotes

• Assertion

• Rule of Three

• Evidence

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This is the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable.

• Rule of Three

• Figurative Language

• Alliteration

• Adjectives

This is used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid & convincing.

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• Metaphor

• Simile

• Hyperbole

• Figurative language

These are short personal stories used to connect with the audience and add evidence or credibility to an argument.

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• Narrative

• Exaggeration

• Anecdotes

• Loaded Words

The representation of something as greater than is the case, used to grab the attention of the audience & emphasize certain points.

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• Alliteration

• Evidence

• Hook

• Exaggeration

The inference that a claim is true for most people and is used to speak to prevailing beliefs or prejudices of an audience.

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• Generalization

• Faulty Reasoning

• Assertion

• Attacks

This is when an idea is presented as fact without full explanation or evidence; it is used to assert authority & make claims sound factual.

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• Assertion

• Claim

• Attacks

• Evidence

This is when groups of 3 adjectives or phrases are used to make ideas memorable.

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• Adjectives

• Rule of Three

• Jargon

• Figurative Language

This is when a speaker/ writer addresses an opposing view or speaker and criticizes their argument or character.

This definition applies to which term?

• Jargon

• Attacks

• Harsh Critique

• Bias