Logo Design (Intro)

In the Design Process, researching is...

• Quickly exploring a wide variety of ideas on paper

• Finding out more about your client and their competition

• Several possible ideas that are designed using a computer program, but lack final polish

• A finished project or design

In the design process, sketching is...

• Quickly exploring a wide variety of ideas on paper

• Finding out more about your client and their competition

• Word lists or thought-mapping

• Computer drafts that aren't completed or finalized.

Which color is generally used to represent healing, safety, life, growth, and freshness.

• Blue

• Green

• Yellow

• Red

Which of the following is NOT associated with black in logo design

• Power

• Mystery

• Creativity

• Formal

This is a unique symbol or name used to represent a business or product. It is the face of the business or product.

• Logo Design

• Symbol mark

• Combination Mark

• Brand

This is a logo that primarily uses the initials of the company as the design.

• Letter Mark

• Word Mark

• Symbol Mark

• Combination Mark

This is a logo that uses the company's name in unique lettering.

• Letter Mark

• Word Mark

• Symbol Mark

• Combination Mark

This is a logo that uses just an image or graphic to represent the company.

• Letter Mark

• Word Mark

• Symbol Mark

• Combination Mark

This is a logo that uses both the name/initials and an image or graphic to represent the company.

• Letter Mark

• Word Mark

• Symbol Mark

• Combination Mark

Which color is used to represent luxury, wisdom, passion and vision in logo design?

• Pink

• Purple

• Orange

• Blue