Advertising- Comm. leadership
Authored by Kristen Spratley
10th Grade
Used 5+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
This is a paid presentation using mass media to promote the business’s or the organization’s message to the target market.
Publicity
promotion
advertising
public relations
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is considered print media?
Radio
TV
magazine
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Print advertisements will usually contain the following five basic elements: Headline, Image, Copy, Signature, Slogan
True
False
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
This is designed to attract the reader’s attention and interest and is considered the most important part of a print ad.
copy
image
signature
headline
slogan
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The written text in the print ad. It should explain the headline.
copy
image
signature
headline
slogan
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A short distinctive phrase that identifies a business or product; often used in combination with a design or image.
copy
image
signature
headline
slogan
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which company uses the following slogan?
Live Mas
Skittles
Taco Bell
Sonic
Wrangler
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Classlink
Continue with Clever
or continue with
Microsoft
%20(1).png)
Apple
Others
Already have an account?
