Chapter 4 marketing segmentation targeting

________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.

• A) Positioning

• B) Mass customization

• C) Market targeting

• D) Market segmentation

________ involves actually distinguishing the firm's market offering to create superior customer value.

• A) Mass customization

• B) Differentiation

• C) Market segmentation

• D) Diversifying

The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.

• True

• False

Which of the following is NOT one of the major variables used in segmenting consumer markets?

• A) demographic

• B) behavioral

• C) ethical

• D) geographic

________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods.

• A) Benefit segmentation

• B) Geographic segmentation

• C) Demographic segmentation

• D) Psychographic segmentation

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

• A) geographic segmentation

• B) benefit segmentation

• C) occasion segmentation

• D) demographic segmentation

Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals.

• A) demographic segmentation

• B) geographic segmentation

• C) benefit segmentation

• D) psychographic segmentation

In the context of behavioral segmentation, markets segmented by ________ can be categorized into light, medium, and heavy product users.

• A) benefits sought

• B) loyalty status

• C) usage rate

• D) user status

Teen Mania Inc., a company marketing adventure sports merchandise for teenagers, targets the world's teenagers, who have similar needs and buying behavior even though they are located in different countries. Which market segmentation is evident here?

• A) income segmentation

• B) psychographic segmentation

• C) gender segmentation

• D) intermarket segmentation

A market segment that is large enough or profitable enough to serve is ________.

• A) measurable

• B) accessible

• C) substantial

• D) differentiable