A Level Business - Marketing - Promotion.

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Why do businesses offer three goods for the price of 2?  

• Used by businesses to shift old stock or where stock has not been selling as well as expected.
• Customers stockpile and won’t need to buy those products for a while.

Why do businesses need to advertise?

• To keep loyal customers
• To take customers from competitors by tempting them to try a new product or service
• Both options

A newspaper article is an example of Public Relations

• True
• False

Radio, Television, and Billboards are examples of  _____________

• public relations
• sales promotion
• advertising
• personal selling

Promotion means - 

• any form of communications that is used to persuade people to buy a company's product.
• to move from one place to another
• to promote
• when students advance from one level to the next

Which is an example of an external factor that affects promotion?

• Reorganization of the business

• Increase in a product's price

• Government regulation of ads

• A change in distribution methods

Which is an example of publicity?

• A news release
• Direct mail
• Billboard
• TV commercial

Which of the following are examples of Public Relations? Select those that apply.

• Personalising products

• Donating money to charity

• Putting an advert in the newspaper

• Sponsoring a local event

Which of the following are examples of digital marketing? Select those that apply.

• Websites

• Billboards

• Social media

• Free delivery when you buy online