Advertising

Advertising

9th - 12th Grade

•

45 Qs

quiz-placeholder

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Advertising

Advertising

Assessment

Quiz

•

Life Skills

•

9th - 12th Grade

•

Easy

•
CCSS
RI.11-12.5, RL.11-12.6, RI.11-12.10

+9

Standards-aligned

Created by

Melissa Curtsinger

Used 56+ times

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45 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Makes the claim that EVERYONE is using this product, and you should, too.

Celebrities

Fear

Bandwagon

Heartstrings

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Uses strong feelings rather than facts and evidence to persuade.

Emotional appeal

Logical appeal

Fear

Biased

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This ad uses

celebrities

plain folk

intensity

maybe

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This ad uses

maybe

fear

explicit claims

bandwagon

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What technique is being used in this image?

Must Have

Sense Appeal

Humor

Fear

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Is this ad selling a lifestyle or a product?

Lifestyle

Product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The use of regular, everyday people with whom viewers can identify.

Bandwagon
Plain Folks
Testimonial
Transfer

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

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