Advertising

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

Uses strong feelings rather than facts and evidence to persuade.

• Emotional appeal

• Logical appeal

• Fear

• Biased

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

This ad uses

• celebrities

• plain folk

• intensity

• maybe

This ad uses

• maybe

• fear

• explicit claims

• bandwagon

What technique is being used in this image?

• Must Have

• Sense Appeal

• Humor

• Fear

Is this ad selling a lifestyle or a product?

• Lifestyle

• Product

The use of regular, everyday people with whom viewers can identify.

• Bandwagon
• Plain Folks
• Testimonial
• Transfer

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."

• Plain Folks 
• Bandwagon
• Card Stacking
• Testimonial

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

The use of a celebrity or expert to influence the buyer.

• Plain Folks

• Celebrity endorsement

• Glittering Generalities

• Card Stacking

• emotional appeals 
• testimonials
• loaded words
• red herring

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5