Pre Production Skills

Which two MAIN factors should be considered when planning a project?

• the purpose and the target audience

• the target audience and the availability of materials

• the availability of materials and the billing costs

• the billing costs and the purpose

The characteristics that make up a human population such as gender, age, and race.

• Target Audience

• Demographics

• Cliques

What type of ads would you expect to see during a sporting event?

• New Toy Ads

• Cooking Utensils

• Sports drinks

• Make up

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Who is most likely the target audience for a novel or short story about the old West and cowboys?

• young girls who love romance

• individuals who are interested in high -tech toys

• people who love horses and who wear western wear

• an English teacher who loves Shakespeare's sonnets

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Why would a student running for class office make his classmates and school peers the target audience when writing his election speech?

• He is just so cool, he wants everyone to know who he is.

• He is directing his ideas to those who will be voting for him in the school election.

• His parents want to be proud of him.

• The principal and staff will make the final decision.

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Choose four characteristics of audience that should be considered when writing an ad for technology devices.

• Age

• Gender

• Income Level

• Hair color

• Interest

What audience does Mercedes Benz try to target?

• Teenagers

• Children

• People who are wealthy

• People in poverty

A _____ offers legal protection to an inventor and excludes others from making and selling copies of the protected invention.

• target market

• patent

• pro forma

• differentiated offering

A _____ is a particular group of consumers at which a product or service is aimed.

• target market

• differentiated offering

• pro forma

• patent

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• sell your products to the masses

• reach your potential customers

• push away unnecessary customers