Chapter 5 Sports and Entertainment Marketing

Chapter 5 Sports and Entertainment Marketing

9th - 12th Grade

•

40 Qs

quiz-placeholder

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Chapter 5 Sports and Entertainment Marketing

Chapter 5 Sports and Entertainment Marketing

Assessment

Quiz

•

Life Skills

•

9th - 12th Grade

•

Practice Problem

•

Medium

Created by

Tami Melton

Used 68+ times

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40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To interpret data, marketers must have the knowledge to see patterns and understand what those patterns mean.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

After Marketing data is gathered, researchers will look for patterns and understand what those patterns mean.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Revealing patterns and measuring data are part of analytics, of finding meaning in the data.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The final step in the marketing research process is to determine a solution to the problem.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In some businesses, gut feelings and intuition are used in decision making.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A calculation of the estimated profit a business will earn from a customer is called the customer's lifetime value, or CLV.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Some large companies have a marketing research department within the firm but also work with outside marketing research firms.

True

False

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