Business Marketing

Business Marketing

11th Grade

20 Qs

quiz-placeholder

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Marketing

Marketing

11th Grade

15 Qs

Business Marketing

Business Marketing

Assessment

Quiz

Business

11th Grade

Medium

Created by

jack Fells

Used 768+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

Product

Place

Price

Promotion

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is a Niche Market

A market with only a specific product.

A market with one business in it.

A cash cow.

A star.

3.

MULTIPLE SELECT QUESTION

10 sec • 1 pt

Examples of Primary research

Books

Newspapers

Your own survey

Focus Groups

4.

MULTIPLE SELECT QUESTION

10 sec • 1 pt

Examples of Secondary research

Focus Groups

Books

The Internet

Magazines

Interviews

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Equation for market share is

Sales of product / total market sales x 100

Sales of product / total sales x 100

Costs of product / total market sales x 100

Revenue – Expenses

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

How/where a product will be distributed
Price
Place
Promotion
Product

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

If a product makes a difference in the market, it is considered to have a big _____________.
service
business
impact
price

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