Business Marketing

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

• Product

• Place

• Price

• Promotion

What is a Niche Market

• A market with only a specific product.

• A market with one business in it.

• A cash cow.

• A star.

Examples of Primary research

• Books

• Newspapers

• Your own survey

• Focus Groups

Examples of Secondary research

• Focus Groups

• Books

• The Internet

• Magazines

• Interviews

Equation for market share is

• Sales of product / total market sales x 100

• Sales of product / total sales x 100

• Costs of product / total market sales x 100

• Revenue – Expenses

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

If a product makes a difference in the market, it is considered to have a big _____________.

• service
• business
• impact
• price

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• logo
• slogan
• brand
• product

Price skimming is

• Low to High pricing

• High to Low pricing

• Using odd prices

• "Mark up" pricing

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product