Marketing Chapter 2

Marketing Chapter 2

9th - 12th Grade

33 Qs

quiz-placeholder

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Marketing Chapter 2

Marketing Chapter 2

Assessment

Quiz

Life Skills

9th - 12th Grade

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Created by

Craig Cassady

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33 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Internal characteristics that place the business at a disadvantage relative to others is called a

Opportunity

Strength

Weakness

Threat

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Used to describe a framework for the analysis of macro-environmental factors:

3 C's of Marketing

PEST Analysis

SWOT Analysis

Case Analysis

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following SWOT elements are internal factors for a business?

Strengths and Opportunities

Strengths and Weaknesses

Opportunities and Threats

Weaknesses and Threats

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which U.S. ethnic population is declining, relative to other ethnic populations?

African-American

Asian-American

Hispanic

Caucasian

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pest analysis

is analyzing a large group into smaller, precise groups based on characteristics

analysis of inside influences on an organization

alerts business to changes in laws and regulations

is the analysis of political, economic, socio-cultural and technological areas surrounding a business

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following questions would be considered helpful when looking at the competition aspect of internal analysis?

Are competitors taking business away? Why?

How are adjustments made in production due to an increase or decrease in company sales?

What is the quality of the staff? Are there training and assessment programs?

What is the company’s sales history?

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an aspect on PEST analysis?

Technology

Potential Threats

Economic

Socio-cultural

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