Advertising Techniques

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Must have

• Special Ingredients

• Price

Advertisers sometimes try to scare people into thinking that bad things will happen if you don't use their product.

• Fear

• Prizes

• Call to Action

• Repetition

Informing you about how the product helps you.

• Sense appeal

• Fear

• Humour

• Claim

This ad uses

• Claim

• Must have

• Repetition

• Humour

This ad uses

• Sense appeal

• Humour

• Sales and Price

• Game

What technique is being used in this image?

• Must Have

• Sense Appeal

• Humor

• Fear

What technique is used in this image?

• Sense Appeal

• Testimonies/Endorsements

• Fear

• Repetition

What technique is used in this image?

• Fear

• Must have

• Repetition

• Sense Appeal

What technique is used in this image?

• Testimonials/Endorsements

• Special ingredient

• Sense Appeal

• Association

What makes you laugh to catch your attention and be memorable?

• Feelings

• Humor

• Sense appeal

• Must have