Marketing Review

______ is the creation and maintenance of a satisfying exchange.

• 4 Ps

• Functions

• Marketing

• None of the above

The first step in marketing is to identify ______

• profits

• products

• customers

• wants

The marketing is mix is how a business blends _____ elements

• Four

• Flour

• Functions

• All of the above

When a business offers a good or service to satisfy a need, what P is that?

• Price

• Product

• Place

• Promotion

Deciding where to sell tickets for an event would best be described as what?

• Product

• Promotion

• Price

• None of the above

The package on an item falls under which category?

• Place

• Price

• Promotion

• Product

The distribution of resources to make a good is considered which P?

• Place

• Product

• Selling

• None of the above

A company deciding between an online business and a physical location is working with which P?

• Place

• Promotion

• Product

• Price

The amount a customer will pay for products is which P?

• Price

• Product

• Place

• None of the above

Encouraging customers to buy their product falls under which element of the marketing mix?

• Selling

• Promotion

• Product

• None of the above