Design & Advertising Q1 G9-10

The text that encourages users to take the desired action is called ______________________

• ad

• media

• slogan

• Call-to-action

Which of the following is NOT a reason companies advertise?

• To create brand awareness/Promote product

• To attract customers

• To ensure no one knows about the product

• To increase profit margins

Which of the following is not a medium used for advertising?

• Telegrams

• Newspaper

• Internet

• Television

Showing a product that looks completely different from what's advertised is an example of ___________________

• Deceptive advertising

• Print advertising

• Online advertising

• effective advertising

Which of the following is not among the best practices for creating CTA?

• Keep it simple

• Use contrasting colors

• Use of light colors

• Suggest value

Is it possible for companies to have include more than one Calls-to-action in their advertisement?

• Yes

• No

By definition, an infomercial is __________________

• a medium

• a call-to-action

• direct mail advertising

• 30-minute commercial

Which of the following are not used by businesses to increase profit margins?

• Discounts

• Flash sales

• website invites

• Advertisements

Catchy slogans/tag lines are important because

• They don't stay in the memory

• They decrease brand awareness

• They decrease brand presence

• They create a positive perception of brand

By definition, mass media is ___________________

• channels of communication

• aspects of advertisements

• types of marketing

• types of persuasion