Unit 3: Using Social Media in Business

Types of social media

• Media sharing

• Social news

• Micro blogging

• Word processing

Facebook created in which year (originally called thefacebook)

• 2004

• 2009

• 1999

• 2014

Snapchat launched in which year?

• 2011

• 2014

• 2008

• 2005

Which two social media applications are most used by marketers? (June 2019)

• Facebook

• Instagram

• Twitter

• Snapchat

Which age group has the highest percentage of Instagram users?

• 13-17

• 18-29

• 30-49

• 50-64

• 65+

Which two age groups have the highest percentage of Facebook users?

• 13-17

• 18-29

• 30-49

• 50-64

• 65+

Which age group has the highest percentage of Twitter users?

• 13-17

• 18-29

• 30-49

• 50-64

• 65+

Which age group has the highest percentage of LinkeIn users?

• 65+

• 18-29

• 30-49

• 50-64

Which of the following is an effective way to send a message to a specific audience based on their location?

• Geo-targeting

• Place-tagging

• Map-finding

• Satellite-positioning

Social networking site where users create profiles, upload photos and videos, send messages and keep in touch with family, friends and colleagues.

• Facebook

• Twitter

• Pinterest

• Instagram