sample exam entrepreneurship part 5

terry, a computer buyer, has the job of choosing a particular assortment of products that will meet the markets needs and the company's goals. terry is responsible for the company's product

• mix

• item

• line

• sales

a business manager who wants to increase the number of items the business offers needs to decide whether the new items will be compatible with the business's

• level of service

• patronage motives

• current product mix

• advertising objectives

what do many businesses identify and strive to improve in order to attract customers and be competitive

• commission plans

• service standards

• personal characteristics

• operating quotas

what type of promotional media is a business using when it sends out a postcard telling customers who recently purchased products that the business is adding a new line of products

• participate

• sales letter

• persuasive

• direct mail

Ariel, who designs and sells a line of purses and tote bags, recently sent free tote bags to local female news anchors. Ariel's goal is to have others see the local celebrities carrying the tote bags to generate interests in he product. What form of word-of-mouth marketing is Ariel using?

• product seeding

• celebrity testimonial

• cause marketing

• social media applications

An advantage to using direct marketing to communicate product information is that the business can

• expect a majority of recipients to respond to the message

• effectively appeal to a mass audience

• customize the message

• save money by personalizing offers

samples, premiums, and advertising specialties ore examples of _______used in sales promotion

• communications channels

• publicity strategies

• marketing activities

• selling techniques

why do some businesses sponsor local event

• to obtain publicity

• to create news

• to generate revenue

• to sell products

which of the following are public relation activities

• writing press releases, distributing company newsletters, and sponsoring events

• holding press conferences, identifying trends, and hiring new staff members

• sponsoring events, developing new products, and distributing company newsletters

• identifying trends, writing press releases, and hiring new staff members

the cost of employing product inspectors in a(n)

• appraisal cost

• prevention cost

• internal failure cost

• external failure cost