Understanding the Customer/The Value of Customer Service

These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase.

• Innovation/trend buyers

• Impulse buyers

• Recreational shoppers

• Comparison shoppers

Answer explanation

The customer type described is best identified as comparison shoppers, who typically take their time making purchasing decisions and often revisit retailers multiple times before buying. They prioritize evaluating features, quality, and value rather than making impulsive purchases. This careful approach emphasizes the importance of informed shopping in consumer behavior.

These customers tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them.

• Innovation/trend buyers

• Impulse buyers

• Comparison shoppers

• Recreational shoppers

Answer explanation

The customers who tend to make quick purchase decisions, often buying inexpensive items that are not of high importance to them, are best described as Impulse buyers. Impulse buying behavior is characterized by the spur-of-the-moment, unpremeditated decision to purchase, where the buyer may have a sudden and powerful urge to buy something immediately. This behavior contrasts with that of innovation/trend buyers, recreational shoppers, or comparison shoppers, who may take a longer time to decide, seeking the latest trends, enjoying the shopping experience, or comparing different options before making a purchase respectively.

These customers tend to spend a lot of time checking out products and prices through online sites, visiting different stores, and comparing retailer ads.

• Innovation/trend buyers

• Impulse buyers

• Recreational shoppers

• Comparison shoppers

Answer explanation

The customers described in the question are those who invest significant time researching products, comparing prices, visiting different stores, and checking out retailer ads before making a purchase. Such behavior is characteristic of Comparison shoppers. They are methodical and informed consumers who look for the best deals and make purchasing decisions based on a thorough assessment of available options. Comparison shopping is part of the contemporary consumer behavior that contrasts with the previous patterns of consumption, where fixed prices were rare and advertising less prevalent. Furthermore, the access to information and the ability to compare has changed the landscape of purchasing, enhancing both consumer satisfaction and the pressure on sellers to provide clear and complete product information to avoid buyer's regret.

These customers view shopping as a fun occasion, so shopping does not necessarily include making a purchase.

• Innovation/trend buyers

• Impulse buyers

• Recreational buyers

• Comparison shoppers

Answer explanation

Recreational shoppers view shopping as a fun occasion and may enjoy the activity without necessarily making a purchase.Individuals who view shopping as a fun occasion and do not necessarily include making a purchase are known as C. Recreational shoppers.

These customers treat shopping as a leisure activity or hobby rather than a task strictly focused on acquiring items. Unlike Innovation/trend buyers who seek the latest products, Impulse buyers who make spontaneous purchases, or Comparison shoppers who meticulously evaluate options before buying, recreational shoppers derive pleasure from the shopping experience itself and often consider it a form of entertainment.

These customers have an early adopter mindset, and want to be recognized as trendsetters by others.

• Innovation/trend buyers

• Impulse buyers

• Recreational buyers

• Comparison shoppers

Answer explanation

Customers who have an early adopter mindset and seek recognition as trendsetters are typically known as Innovation/trend buyers. They are motivated by the desire to be seen as leaders in adopting new products and setting trends. These consumers differ from impulse buyers, who make purchases on a whim, and from recreational shoppers, who shop for pleasure rather than necessity. Unlike comparison shoppers, who carefully evaluate products before purchase, innovation/trend buyers are more influenced by the novelty and status conferred by owning something new and fashionable. Department stores played a significant role in changing buying patterns by offering a wide variety of goods and establishing fixed prices. This shift allowed for the spread of national branded products and small luxuries. Similarly, teenagers' clothing choices are often influenced by social norms rather than just parental rules or the need to save money. Advertisers sometimes exploit this through the bandwagon fallacy, insinuating that since 'everyone' is buying it, it is a trend worth following. Moreover, the rise in consumer credit and personal lines of credit have enabled more people to participate in this culture of acquisition, exemplifying the change in the American Dream and consumer behavior. All purchases are ultimately based on the belief in the satisfaction the good or service will provide. However, this satisfaction is contingent on the information available to the consumer, which is not always perfect or clear-cut, leading to potential regrets or hesitancy in future purchases.

What's the term for service that is designed to be tailored to a specific customer's needs and interests?

• Customer service

• Quality Service

• Personalized Service

• Helpful Service

Answer explanation

Key points about personalized service:

• Focus on the individual:

  Unlike generic services, personalized service takes into account the unique characteristics and desires of each customer. 

• Data-driven approach:

  Businesses often use customer data to understand preferences and tailor interactions accordingly. 

• Enhanced customer experience:

  Personalized service aims to provide a more relevant and satisfying experience for the customer. 

These customers have typically enjoyed repeated and valued positive customer experiences with a particular retailer.

• Loyal customers

• Followers

• Recreational shoppers

• Comparison shoppers

Answer explanation

The subject of this question is Business. In the context of retail, these shoppers are referred to as loyal customers. These are customers who have had positive experiences with a particular retailer and have repeatedly chosen to shop there. They value their relationship with the retailer and are likely to continue being loyal, making future purchases with them.

These customers are rarely the first to try new products.

• Loyal customers

• Followers

• Recreational shoppers

• Comparison shoppers

Answer explanation

The shoppers who are rarely the first to try new products are most likely B. Followers. These consumers tend to make purchasing decisions based on established preferences and do not actively seek out new products. On the contrary, loyal customers may repeatedly buy from their preferred brands and could be open to trying new products those brands offer. Recreational shoppers enjoy the act of shopping, but this does not specifically correlate to their propensity to try new products. Comparison shoppers are those who meticulously compare various options before making a purchase, primarily focusing on information and price over novelty.

Which of the following is the term for behavior influences that come from a customer's family and friends?

• External commercial cues

• External social cues

• Internal physical cues

• Retailer cues

Answer explanation

The term for behavior influences that come from a customer's family and friends is B. External social cues. These are the social signals and pressures that influence a person's decision-making process, particularly in contexts such as purchasing decisions where the preferences and opinions of family and friends can have a significant impact.

Unlike internal physical cues that relate to an individual's innate desires and needs, or external commercial and retailer cues that come from marketing and store attributes, external social cues derive from the social environment surrounding the individual.

Which of the following is the term for behavior influences that comes from retailer's marketing?

• External commercial cues

• External social cues

• Internal physical cues

• Retailer cues

Answer explanation

The term for behavior influences that come from a retailer's marketing is advertising. Advertising is a key component of a retailer's marketing strategy, and it includes various elements such as the source of the message, the content of the message, and the target audience. It is used to persuade potential consumers and create a positive association with the retailer's products.