Brands vocabulary
Authored by Juan Hernández
English
University
Used 25+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the title given to a product by the company that makes it
brand name
brand image
brand loyalty
brand awareness
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
using an existing name on another type of product
brand awareness
brand name
brand stretching
brand loyalty
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the ideas and beliefs people have about a brand
brand awareness
brand image
brand name
brand loyalty
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the tendency to always buy a particular brand
brand awareness
brand loyalty
brand name
brand image
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
how familiar people are with a brand (or its logo and slogan)
brand loyalty
brand image
brand name
brand awareness
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the set of products made by a company
product range
product placement
product endorsement
product lifecycle
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the use of a well-known person to advertise products
product range
product placement
product endorsement
product lifecycle
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