Marketing 1.06

Which of the following is a requirement for good decision making:

• A college degree

• At least three options

• Money

• Data

Which of the following are common types of data used by marketers:

• Facts, predictions, estimates

• Predictions, estimates, quotes

• Quotes, facts, testimonials

• Quotes, testimonial, estimates

Which of the following is an example of a fact:

• The economy should get better during the next decade.

• Valentine’s Day is on February 14.

• It could cost up to 20 million dollars to launch a new product.

• Junior year will be harder than sophomore year.

Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)

• quote

• sales report

• estimate

• fact

Which of the following is an example of a prediction:

• About half of the business’s customers are female.

• The business owes $200,000 in taxes.

• Sales will be up four percent next quarter.

• Sales were up four percent last quarter.

Which of the following is an example of data that marketers could gather from the company’s sales team:

• The latest market-research studies

• The prices of raw materials

• What products competitors are currently offering

• How actual sales compare to sales goals

Having appropriate data helps marketers to set goals that are

• realistic

• open-ended.

• general.

• difficult.

Using data wisely can help a company save money by

• spending more money.

• running more efficiently.

• hiring fewer employees.

• eliminating the competition.

Which of the following is a true statement about the wise use of available data:

• It increases market share.

• It doubles a business’s profits.

• It increases employee satisfaction.

• It creates more satisfied customers.

Data obtained from negative outcomes can help marketers to

• avoid making the same mistakes in the future.

• increase profits.

• create SMART goals.

• analyze sales reports effectively.