SEM Unit 2 Review

What kind of goals should sports or event marketers set if they have the appropriate data?

• Open ended

• Realistic

• General

• Broad

What is one way that sports or event marketers use marketing information

• To develop new products

• to determine credit scores

• to change economic trends

• to prepare sales invoices

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

• Before it implements organizational changes

• Only when there appears to be a problem

• If ticket sales show short-term improvement

• In a proactive and systematic manner

Sporting goods businesses often gather marketing information to accomplish which action?

• Identify trends

• obtain licensing contracts

• Gain the respect of competitors

• Adjust credit ratings

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

• Government sources

• Telephone surveys

• Primary databases

• Personal questionnaires

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

• Magazine article

• Trade Journal

• Government website

• Sales Reports

Which is a secondary source of information for a sport or an event?

• Personal interviews

• Computerized surveys

• Accounting records

• Demographic reports

To know what websites and advertisements visitors see, sports and event e-marketers would check which component?

• Text files

• Direct delivery programs

• Clickstream data

• Internet service providers

A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which DISADVANTAGE of secondary research does this situation illustrate?

• It can be out of date

• it can be incomplete

• it can be costly

• it can be time consuming

What type of competitor information is important for sports or event organizations to maintain in a database?

• Consumption

• Demographics

• Market Size

• Price list