SEM Unit 2 Review

SEM Unit 2 Review

9th - 12th Grade

19 Qs

quiz-placeholder

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SEM Unit 2 Review

SEM Unit 2 Review

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Jessica Roland

Used 18+ times

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19 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What kind of goals should sports or event marketers set if they have the appropriate data?

Open ended

Realistic

General

Broad

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one way that sports or event marketers use marketing information

To develop new products

to determine credit scores

to change economic trends

to prepare sales invoices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

Before it implements organizational changes

Only when there appears to be a problem

If ticket sales show short-term improvement

In a proactive and systematic manner

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sporting goods businesses often gather marketing information to accomplish which action?

Identify trends

obtain licensing contracts

Gain the respect of competitors

Adjust credit ratings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

Government sources

Telephone surveys

Primary databases

Personal questionnaires

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

Magazine article

Trade Journal

Government website

Sales Reports

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a secondary source of information for a sport or an event?

Personal interviews

Computerized surveys

Accounting records

Demographic reports

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