S3 Marketing

S3 Marketing

12th Grade

20 Qs

quiz-placeholder

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S3 Marketing

S3 Marketing

Assessment

Quiz

Business

12th Grade

Hard

Created by

Laura MacDonald

Used 29+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a market?

On a webiste

In a shop

Over the telephone

A stock warehouse

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Marketing can help a business increase the number of customers buying from the business" - what is this called?

Market share

Market leader

Market growth

Market segment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify which of the following is NOT a market segment...

Age

Gender

Favourite food

Lifestyle

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Marketing Mix?

Introduction, Growth, Maturity, Decline

Product, Price, Place, Promotion

Land, Labour, Capital, Enterprise

Primary, Secondary, Tertiary

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which stage in the Product Life Cycle is the most profitable stage?

Introduction

Decline

Growth

Maturity

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which stage in the Product Life Cycle would the IPhone 4 be in?

Introduction

Maturity

Decline

Growth

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a benefit of having a brand name...

It is recognisable to customers

Can act as a promotion tool

Higher prices can be charged

Some businesses will copy your brands

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