Marketing Utility

Kara orders a dress for her school dance on Saturday. If the dress doesn’t arrive until the next Monday, it has no ________ utility.

• Time

• Possession

• Information

• Place

Where a product is available for purchase is referred to as

• the right location.

• the setting.

• place utility.

• product display.

In possession utility, a consumer finds a product helpful after doing what?

• Using the product

• Upgrading the product

• Buying the product

• Selling the product

The marketing concept is all about the

• marketer.

• wholesaler.

• customer.

• retailer.

What role does utility play in the implementation of the marketing concept?

• A delivery process

• A payment method

• A cost-saving tool

• A satisfaction gauge

It’s important for businesses to provide products when

• customers need them.

• it’s convenient for the business.

• marketers need them.

• it’s convenient for retailers.

With place utility, when do businesses move the product to the right place?

• At the end of the process

• At every point in the process

• When they feel like it

• When delivery costs are low

When Jacqueline doesn’t feel like going to the store to buy her textbooks, she orders them online. Which type of utility does this illustrate?

• Possession

• Place

• Form

• Time

The Internet creates/enhances form utility by

• offering online shopping.

• providing mp3s as an alternative to CDs.

• providing customers with product information.

• allowing goods to be found and purchased quickly.

Hobby Lobby offering art classes to show customers how to use the art supplies they sell would be an example of:

• Place Utility

• Form Utility

• Information Utility

• Possession Utility