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DMSM Unit 1 Quiz

Authored by Christina Stevens

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12th Grade

Used 14+ times

DMSM Unit 1 Quiz
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 Ps of Marketing?

Product, Price, Promotion, Purchasing

Price, Planning, Promotion, Placement

Product, Price, Promotion, Place

Profit, Price, Planning, Product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which component of the marketing mix do most Digital Marketing and Social Media activities take focus?

Price

Promotion

Product

Place

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the 5th P in the Marketing Mix?

People

Production

Presenation

Pandas

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identified groups of people most likely to purchase a product are referred to as

Target Purchasers

Target People

Target Market

Target Demographic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which research method is the best example of Secondary Research?

Focus Groups

Customer Surveys

Research Report from Marketing Research Company

Social Media Account Analytics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal of marketing?

to increase sales

to retain current customers

to acquire new customers

All are important goals marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing and Advertising are the same thing?

True

False

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