DMSM Unit 1 Quiz

What are the 4 Ps of Marketing?

• Product, Price, Promotion, Purchasing

• Price, Planning, Promotion, Placement

• Product, Price, Promotion, Place

• Profit, Price, Planning, Product

In which component of the marketing mix do most Digital Marketing and Social Media activities take focus?

• Price

• Promotion

• Product

• Place

What is the 5th P in the Marketing Mix?

• People

• Production

• Presenation

• Pandas

Identified groups of people most likely to purchase a product are referred to as

• Target Purchasers

• Target People

• Target Market

• Target Demographic

Which research method is the best example of Secondary Research?

• Focus Groups

• Customer Surveys

• Research Report from Marketing Research Company

• Social Media Account Analytics

What is the goal of marketing?

• to increase sales

• to retain current customers

• to acquire new customers

• All are important goals marketing

Marketing and Advertising are the same thing?

• True

• False

Statistics that describe customer such as age, marital status, income and education level are

• Demographics

• Benefits

• Psychographics

• Geographics

Identifying the features of the place where consumers will purchase

• Demographics

• Benefits

• Psychographics

• Geographics

Values, beliefs, attitudes, opinions and interests of customers

• Demographics

• Benefits

• Psychographics

• Geographics