Marketing, Sales & Service

Any goods and services a business sells

• advertising

• product

• market segment

• profit

item you can touch, such as donuts

• sales promotions

• advertising

• market research

• good

Activity that is done for another person, ex. house cleaning

• service

• sales

• public relations

• marketing plan

Type of promotion, company rep speaks directly with customer

• competitor

• four Ps of marketing

• sales

• brand identity

One promotional advertising message broadcast on tv or radio

• communication

• competitor

• public relations

• commercial

  A target market is a group of consumers that have similar wants and needs.

• True
• False

  Effective marketing begins with a good product.

• True
• False

This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it. 

• Service
• Idea
• Market
• Market Segmentation 

In 2020, companies will spend more than ____________ on media advertising

• 250 million

• 25 billion

• 250 thousand

• 250 billion