Methods of data collection

Primary data refer to information obtained _____ by the researcher on the variables of interest for the specific purpose of the study.

• first-hand

• second-hand

• third-hand

Examples of primary data are

• company records or archives, government publications, industry analysis, websites and the Internet.

• individuals, focus groups and panels of respondents.

Focus groups consist typically _____ members with a moderator leading the discussions for about two hours on a particular topic, concept or product.

• three to five

• five to seven

• eight to ten

Panels can be either a static panel or a _____ panel.

• Delphi Technique

• dynamic

Unstructured interviews are so labeled because the interviewer does not enter the interview setting with a planned sequenced questions to be asked of the respondents.

• YES

• NO

Structured interviews are those conducted when it is known at _____ what information is needed.

• the outset

• the ending

The questioning technique includes:

• Funneling

• Unbiased questions

• Poor listening

• Helping the respondents to think through issues

• Diverting the topic discussed

When asking questions, it is important to ask unbiased questions to ensure that you minimize _____ in responses.

• over supply data

• bias

• rich data

Advantages of face-to-face interviews:

• Geographical limitations

• Clarify doubts

• Ensure that the responses are properly understood

• Can adapt the questions as necessary

Advantages of telephone interviews:

• A number of people can be reached

• Terminating the interview without warning

• Eliminating any discomfort