What Can We See in a Logo
Authored by Monica Ibarra
English
8th Grade
CCSS covered
Used 719+ times
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About
This quiz assesses 8th grade reading comprehension skills through an informational text about logo recognition and memory research. Students must demonstrate mastery of several critical reading strategies: identifying main ideas within specific paragraphs, determining word meanings through context clues, analyzing author's purpose and organizational structure, and synthesizing information to draw conclusions about research findings. The questions require students to understand complex psychological concepts like "gist memory" and "attentional saturation" while making connections between scientific research and real-world business applications. Students need strong analytical thinking skills to evaluate how authors use evidence, distinguish between supporting details and main ideas, and recognize how text structure supports the author's central argument about the effectiveness of corporate branding strategies. Created by Monica Ibarra, an English teacher in the US who teaches grade 8. This quiz serves as an excellent formative assessment tool for measuring students' comprehension of informational texts, particularly their ability to analyze scientific research and its implications. Teachers can use this as a warm-up activity to activate prior knowledge about advertising and memory, as guided practice during a unit on informational text analysis, or as homework to reinforce close reading strategies. The quiz effectively supports classroom instruction by requiring students to practice essential skills like using context clues for vocabulary, identifying textual evidence, and analyzing author's craft and structure. This assessment aligns with Common Core standards CCSS.ELA-LITERACY.RI.8.1 for citing textual evidence, CCSS.ELA-LITERACY.RI.8.2 for determining main ideas, CCSS.ELA-LITERACY.RI.8.4 for determining word meanings, and CCSS.ELA-LITERACY.RI.8.5 for analyzing text structure and author's purpose.
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8 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
"Gist memory" occurs when the brain---
recalls specific details
remembers a general idea
connects information
overlooks common images
Tags
CCSS.RI.7.10
CCSS.RI.8.10
CCSS.RL.7.10
CCSS.RL.8.10
CCSS.RL.9-10.10
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
In paragraph 6, the word prevalent means-
elaborate
creative
vital
widespread
Tags
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RL.8.4
CCSS.RL.9-10.4
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What example of "attentional saturation" does the author provide in the selection?
Companies use memorable logos to represent their brands
Participants in a study could not recall details of images seen every day.
Business experts believe that product logos are important.
Researchers gave students a simple assignment to complete.
Tags
CCSS.RI.7.1
CCSS.RI.8.1
CCSS.RI.8.8
CCSS.RL.8.1
CCSS.RL.9-10.1
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which sentence from the selection suggests that companies may want to reconsider their approach to branding their products?
We see them on signs, vehicles, television, and even on the clothes we wear. (paragraph 1)
Researchers have developed a theory they think might help to explain this blind spot in our memories. (paragraph 3)
The details of product logos are just the kind of information our brains tell us we do not need. ( paragraph 5)
But there are still many business experts who believe in the importance of a recognizable logo. ( paragraph 5)
Tags
CCSS.RI.7.2
CCSS.RI.8.2
CCSS.RL.7.2
CCSS.RL.8.2
CCSS.RL.9-10.2
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The author mentions common name brands in the first paragraph most likely to ---
create a connection with the reader
define key terms for the reader
offer an opinion to the reader about the topic
introduce the reader to the main idea of the selection
Tags
CCSS.RI. 9-10.6
CCSS.RI.8.6
CCSS.RI.8.9
CCSS.RL.7.6
CCSS.RL.8.6
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is paragraph 2 mainly about?
The skill it takes to identify a logo from several images.
The popularity of a certain technology brand
The poor drawing ability of students
The results of a research study
Tags
CCSS.RI.7.2
CCSS.RI.8.2
CCSS.RL.7.2
CCSS.RL.8.2
CCSS.RL.9-10.2
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
How does the author organize the selection?
By describing how logos are problematic and then offering solutions on how to improve them
By presenting research about logos and then explaining how logos are perceived by the brain
By listing familiar logos and then showing how those logos are influential in advertising
By comparing common objects to logos and then contrasting the theories about logos
Tags
CCSS.RI.5.5
CCSS.RI.6.5
CCSS.RI.7.5
CCSS.RI.8.5
CCSS.RI.9-10.5
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