Digital Hub Introduction

1) What is DDM

• The use of consumer data to improve all aspects of marketing

• Personal data that directly identifies an individual

• Direct Data Management

• Data Driven Marketing

What is DMP?

• Design Management Platform

• Data Marketing Platform

• Data Management Platform

• Data Manage Platform

What is 2^nd Party Data

• Data purchased from providers

• Data shared by Unilever through collaboration with retailers or other ecosystem

• Data that hasn’t been qualified to be used for segmenting

• Data Collected through Unilever platforms

What are the three core principles of Data Strategy

• Deploy, Capture & Leverage

• Capture, Leverage & Analyze

• Capture, Analyze & Leverage

• Analyze, Capture & Leverage

Digital Hub are set up in cloud markets

• True

• False

Primarily the role of Digital Hub is to drive

• Unilever Cloud

• Data Driven Marketing

• Precision Marketing

• Performance Marketing

Unilever Cloud technology that enable Unilever

• To deliver its data marketing vision

• Brands to achieve their precision marketing targets

• Marketers to develop strong data strategy

• Know about consumers

What is PII Data

• Personal Identifiable Information: Unique identifier of an individual stored in a DMP

• Personal Identifiable Information: Unique identifier of an individual stored in Consumer Profile store

• Personal Identifiable Information: e.g. name, post code, DOB

• Personal Identifiable Information: Unique identifier of an individual stored in ACS

How many types of data help create segments

• Emails, Cookies & Sign-Ups

• 1 party, 2^nd Party & 3^rd Party

• Facebook., Google & Ultra

• 2^nd Party, 3^rd Party & 4^th Party

What are the three pillars of DDM

• Personal Marketing, Measurement Marketing & Precision Marketing

• Facebook, Email and Anonymous Data

• 1:1 Marketing, Performance Marketing & Precision Marketing

• 1:1 Marketing, Personal Marketing, Email Marketing