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Digital Hub Introduction

Authored by Zainab Abidi

Professional Development

9th Grade

Used 47+ times

Digital Hub Introduction
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16 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1) What is DDM

The use of consumer data to improve all aspects of marketing

Personal data that directly identifies an individual

Direct Data Management

Data Driven Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is DMP?

Design Management Platform

Data Marketing Platform

Data Management Platform

Data Manage Platform

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is 2nd Party Data

Data purchased from providers

Data shared by Unilever through collaboration with retailers or other ecosystem

Data that hasn’t been qualified to be used for segmenting

Data Collected through Unilever platforms

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three core principles of Data Strategy

Deploy, Capture & Leverage

Capture, Leverage & Analyze

Capture, Analyze & Leverage

Analyze, Capture & Leverage

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Digital Hub are set up in cloud markets

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primarily the role of Digital Hub is to drive

Unilever Cloud

Data Driven Marketing

Precision Marketing

Performance Marketing

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Unilever Cloud technology that enable Unilever

To deliver its data marketing vision

Brands to achieve their precision marketing targets

Marketers to develop strong data strategy

Know about consumers

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