Sales Promotions

Which of the following is NOT a purpose of sales promotions?

• To entice people in.

• To boost sales figures.

• To attract first-time buyers

• To clear new stock.

How does a coupon work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

How does a loyalty scheme work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

How does a free sample work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

What is a disadvantage of sales promotions for the business?

• Profit margins are lower.

• Profit margins are higher.

• It boosts sales.

• It entices customers in.

How does a buy one get one free offer work?

• It's a small token offering a discount or free gift.

• It's an 'instant win' such as a prize within the product itself.

• It's effectively a 50 per cent discount.

• Loyal customers gain access to special offers at certain times.

Some enterprises advertise sales promotions all year round, even though their prices rarely change.

• True

• False

If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion?

• Premiums
• Product Samples
• Incentives
• Promotional Tie-ins

An example of personal selling is…

• Trade shows
• Billboards
• Contests
• Magazines

A carefully planned combination of techniques designed to persuade customers to purchase and support a business's products is called the...

• Personal Selling
• Promotional Mix
• Publicity
• Advertising