Relationship marketing

A marketing strategy with the goal of keeping individual customers over time by offering them products that meet their exact requirements.

• advertising

• relationship marketing

• blended marketing

• trainer marketing

Short-term relationships are the focus of Relationship Era Marketing.

• False

• True

What does CRM stand for?

• Consumer Relationship Manager

• Customer Relationship Manager

• Consumer Relation Management

• Customer Relationship Management

Which of the following is NOT one of the 4 P's of the marketing mix?

• Product

• Place

• Preference

• Price

Dividing a market into groups of customers is called...

• Target Market

• Market Segmentation

• Marketing Mix

A group of people who are most likely to buy a products. The people in this group have similar wants and needs.

• Marketing Mix

• Demographic

• Target Market

• Market Segmentation

The process of ensuring customer satisfaction with a product or service

• customer service

• marketing

• advertising

• relationship building

Transactional marketers have less focus on customer service than relational marketers

• True

• False

Continuous customer contact is a feature of relationship marketing

• True

• False

which of the following is NOT a reason for developing Relationship Marketing

• It is difficult to attract new customers

• It is easier to sell additional products to existing customers

• Customers are more focused on price

• Loyal customers have a higher lifetime value