SEM 3.01-3.03 Review

Promotional messages on everyday items. Includes pens, pencils, coffee mugs, hats, t-shirts, calendars, and sports equipment.

• Production Promotion

• Specialty Media Advertising

• Publication (Print) Media

• Broadcast Media

Advertising that is distributed directly to potential consumer through the mail.

• Publication (Print) Media

• Direct Mail

• Broadcast Media

• Out-of-Home Media

Written form of communication.

• Publication (Print) Media

• Advertising

• Direct Mail

• Special Media Advertising

A celebrity or athlete is a paid spokesman for a product or company.

• Out-of-Home Advertising

• Specialty Media Advertising

• Publication (Print) Media

• Endorsement

Any paid form of non-personal communication. Used to inform, persuade, and remind consumers about a good or service.

• Media

• Testimonial

• Advertising

• Product Promotion

Is any visual or auditory form of communication. Radio, TV, and Satellite Radio are examples.

• Direct Mail

• Out-of-Home Media

• Product Promotion

• Broadcast Media

Any type of message that reaches the customer outside of their home.

• Specialty Media Advertising

• Out-of-Home Advertising

• Direct Mail

• Testimonial

When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?

• Assume that literal language translations are acceptable
• Use the same advertising strategy with all markets
• Develop different brands for each market
• Adapt promotional messages for each market

Which is a vital promotional technique for entertainment marketing?

• Distribution
• Vertical integration
• Broadcast webs
• Trailers

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

• Stadium signage
• Opt-in e-mail
• Contest
• Newspaper