Customer Relationships and Marketing

Which of the following is not one of the 4 Ps in the Marketing Mix?

• Promotion

• Product

• Place

• Packaging

Which of the following is not one of the stages in the Consumer Buying Cycle?

• Awareness

• Activate

• Consideration

• Purchase

The types of activities a company uses to establish connections with specific customer segments is called:

• The Marketing Mix

• The Buying Cycle

• Customer Relationships

• Financial Modeling

The price you pay to obtain a new customer is called :

• Cost of Goods Sold

• Customer Acquisition Cost

• Customer Awareness Cost

• Revenue

Which of the following is more expensive?

• To obtain a new customer

• To retain an existing customer

Cross-sell, Up-sell, Next-sell, and customer referrals are all examples of tactics used in which phase of the Marketing funnel?

• GET

• KEEP

• GROW

Individuals or businesses that make it possible for a product to make it from the manufacturer to the end user is called:

• Manufacturer

• Intermediary

• Wholesaler

• Retailer

A business which makes good/products in large qualtities to sell is called:

• Wholesaler

• Manufacturer

• Retailer

• Intermediary

A business/firm that buys a large quantity of products from various producers is called:

• Intermediary

• Manufacturer

• Wholesaler

• Retailer

A store or merchant that sells good/products directly to the consumer is called:

• Intermediary

• Manufacturer

• Wholesaler

• Retailer