R066 LO1: Promotional Methods

To make your customers aware that your product exists is...

• Tricking

• Selling

• Promoting

• Telling

Often used by small businesses to target customers in a local area. Traditional non-digital method

• Leaflets

• Social Media

• Websites

• SMS

Often discarded (thrown away) without a glance

• leaflets

• SMS

• Newspaper adverts

• Websites

Cheap, fast and can advertise on a large scale, attracting over-seas customers.

• Webistes

• Leaflets

• Newspaper

• Social Media adverts

Can target specific groups of people, will appeal more to middle to older aged people.

• Social media

• Newspapers

• Leaflets

• Websites

Advertisements often compliment (go well with) the content so the audience has an interest.

• Webistes

• Magazines

• Social Media

• SMS

NOT a method of digital promotion...

• Flyers

• Text messages

• Social media

• Podcasts

the choice of promotional method used by a company will depend on...

• the budget they have to spend

• Their customer profile

• The other methods they use

• All of these

Online adverts that appear on screen when looking at a website are called...

• Pop-ups

• Pop-downs

• Pop-ads

• Pop-tarts

An example of which advertising method?

• Social media

• Sponsorship

• VLog

• SMS