Review for Marketing quiz

A well trained staff is a(n)

• strength

• weakness

• opportunity

• threat

A poorly trained staff is a(n)

• strength

• weakness

• opportunity

• threat

A competitor goes out of business

• strength

• weakness

• opportunity

• threat

You own a travel agency and the government issues a travel ban

• strength

• weakness

• opportunity

• threat

Which are internal factors to a business?

• strengths & opportunities

• weaknesses & threats

• strengths & weaknesses

• Opportunities & threats

Example of a product line

• Pepsi

• Johnson & Johnson baby products

• Heinz ketchup

• Apple iPhone 10

Offering only a few variations in products

• shallow

• deep

• narrow

• broad

The assortment of products a business offers

• product line

• product depth

• product width

• product mix

A business with a broad product mix

• Coach

• Kay Jewelers

• Walmart

• American Airlines

Pepsi drops one of it's unprofitable product lines

• expansion

• contraction

• trading up

• alteration