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Unit 19- Sponsorship

Authored by Nazia Faisal

Business

Professional Development

Used 7+ times

Unit 19- Sponsorship
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees

Endorsement

Sponsorship

Publicity

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business that gives money or donates products to another person, organization, or event in exchange for publicity

Donor

Advertising

Corporate sponsor

Sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sponsorship plays a minor role in professional athletics.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Social media is expected to be an important part of the development of advertising on mobile devices

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step for developing a promotional plan is to

set promotional goals

identify the target customers

select the promotional mix

develop a promotional budget

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies sponsor an event

to increase sales and profits

to enhance their image

to enter new markets or a niche market

all of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Entertainment awards are an important form of

distribution

publicity

information management

product/service planning

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