Unit 18

Why is it important to listen carefully to information that needs to be shared with colleagues?

• To impress the customer.

• To improve chance of promotion.

• To make sure it is explained correctly.

• To stop disagreements between staff.

What is Feature?

• Colour

• Size

• Style

• All physical appearance

What is personal satisfaction or advantage that a customer wants from a product.

• Features

• Benefits

• Price

• Handling and storage requirements

What is the movement, protection, storage and control of materials and products

• Features

• Benefits

• Price

• Handling and storage requirements

Products that are sold through wide spread distribution network are classified as

• convenience products

• shopping products

• sought consumer products

• unsought products

banking services' and 'hotel services' are examples of

• offered services

• barter system

• commodities

• products

BlackBerry specific product design with QWERTY keyboard is an example of

• product experience

• intangible products

• tangible product

• services

Products that are sold through wide spread distribution network are classified as

• convenience products

• shopping products

• sought consumer products

• unsought products

Products that customers buy after comparing suitability of products are classified as

• convenience products

• shopping products

• sought consumer products

• unsought products

'preplanned funeral services' are classified as

• convenience products

• shopping products

• sought consumer products

• unsought products